{"id":2774,"date":"2024-12-01T23:00:03","date_gmt":"2024-12-01T22:00:03","guid":{"rendered":"https:\/\/influencom.cz\/case-studies\/thai-restaurants-shine-on-instagram-thanks-to-influencer-marketing\/"},"modified":"2025-02-04T07:43:03","modified_gmt":"2025-02-04T06:43:03","slug":"thai-restaurants-shine-on-instagram-thanks-to-influencer-marketing","status":"publish","type":"page","link":"https:\/\/influencom.cz\/en\/case-studies\/thai-restaurants-shine-on-instagram-thanks-to-influencer-marketing\/","title":{"rendered":"Thai restaurants shine on Instagram thanks to influencer marketing"},"content":{"rendered":"\t\t
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Thai restaurants shine on Instagram thanks to influencer marketing\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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When you say Thai cuisine, most of you will think of spicy dishes, colourful flavours and colourful plates. We needed to convey all these qualities to the wider public. This was the main goal of working with an international institution that supports Thai restaurants around the world through the Thai Select<\/b> label .<\/b> <\/p>\n

With the help of influencer marketing we wanted to raise awareness of Thai restaurants with this prestigious label, and also about Thailand as an attractive tourist destination. The results were not long in coming. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Authentic branding and campaign setup\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the framework of <\/span>setting up a complete campaign<\/b><\/a> we decided to focus on authenticity.<\/span><\/p>\n

The campaign focused on promoting restaurants that carry the <\/span>Thai Select<\/b>. Tyto restaurace garantuj\u00ed autentick\u00fd z\u00e1\u017eitek z thajsk\u00e9 kuchyn\u011b, a\u0165 u\u017e se nach\u00e1z\u00edte kdekoli na sv\u011bt\u011b. <\/span><\/p>\n

We have therefore created <\/span>influencer marketing strategy<\/b><\/a>which focused on real experiences. Influencers got to know Thai cuisine, culture and hospitality up close. They shared their impressions through <\/span>videos, photos and stories on Instagram<\/b>. T\u00edm p\u0159isp\u011bli k autentick\u00e9mu budov\u00e1n\u00ed zna\u010dky a vytvo\u0159en\u00ed skute\u010dn\u00fd obraz o thajsk\u00e9 kuchyni. Rovn\u011b\u017e se zvedl celkov\u00fd z\u00e1jem o tyto restaurace. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A post shared by Sarah Horak (@sarah.horak)<\/a><\/p><\/div><\/blockquote>\n