Nowadays, there is probably no person who is not familiar with social networks. A significant number of people share their stories, opinions, photos and recommendations on them. It is the latter that you can use to your advantage. Don’t worry, influencer marketing is not just about big costs, expensive campaigns and tough fights with competitors. Your customers are also following other users, which may not cost you as much. <\/p>\n\n
Over eight and a half million people in the Czech Republic are active on social networks. That’s over 75% of the population1<\/sup> – your potential customers. So if you don’t want to miss out on so many opportunities, find a quality influencer. <\/p>\n\n Of course, you can simply turn on the ad and not worry about further cooperation. But most of the time you lose the most valuable thing – attention. In fact, a well-set up collaboration with an influencer can attract much more attention. A user will simply overlook a bland ad in a flood of posts, but an interesting post from a popular influencer? He must be having a really bad day. <\/p>\n\n <\/p>\n“Differentiate yourself from the competition and show the influencer the value of working with you” – Michal Rejmon, co-founder of CreatiCom<\/strong>. There is a stereotype among companies that working with influencers is always very expensive. We’re here to disprove that. Unless you want to work with Leo\u0161 Mares, who you can pay half a million crowns for a few posts.2<\/sup> However, there are also small influencers who are often far to a much greater degree.<\/a> <\/strong>audience engagement than the “giants” with millions of followers. You can more effectively raise brand awareness and engage an engaged audience. <\/p>\n\n We’ve been working with various clients for a long time helping them set up campaigns. That’s why we know that attention is the currency of the internet. If you have attention, you sell. <\/p>\n\n “If you can have the attention and trust of thousands of people, you can build a very interesting business.”- Michal Rejmon, co-founder of CreatiCom<\/em><\/strong><\/p>\n<\/blockquote>\n\n Moreover, people trust their favourite influencers much more than they trust repetitive ads. Getting their attention will attract new customers. Plus, if they’re influencer marketing strategy<\/strong><\/a> it can work with the same person for a long time. <\/p>\n\n Good question. How do you know? We’ve been working with a Vietnamese restaurant called Madame Lyn for a while now, and we invited our influencer Lili to join us. She’s in reels<\/strong><\/a> and talked about Vietnamese cuisine. <\/p>\n\n\n
<\/cite><\/blockquote>\n\nSmall account, big impact<\/strong><\/h2>\n\n
War for attention. Let influencers fight for you <\/strong><\/h2>\n\n
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Did you win or not?<\/strong><\/h2>\n\n