V Zátiší
Michelin restaurant in the historical centre of Prague.
Cooperation in numbers
About the client
If you can find a gastronomic experience you will remember for a long time, it is the Michelin restaurant V Zátiší, part of the Zátiší Group. In this restaurant you will encounter modern Czech and international cuisine, where every dish is prepared with love and care. The menu is compiled with an emphasis on seasonal and local ingredients, which guarantees not only an excellent taste, but also an unforgettable dining experience.
Challenges
1. Expand the perception of the restaurant as a place for everyday experience.
The aim was to broaden the perception of the V Zátiší restaurant as a place for lunch or dinner, not just for celebrating special occasions or business meetings.
2. Changing positioning and creating a pleasant atmosphere.
The aim was to spread awareness that everyone can enjoy the Zátiší gastronomic experience without feeling bound by the “posh” atmosphere.
Results
Cooperation with foodies and gastronomic bloggers
We have established collaborations with foodies and food bloggers who have become regular guests and supporters of the restaurant.
Repeated visits from influencers
Many influencers return to the restaurant on their own initiative, which shows their sincere interest and positive experience.
Strengthening Brand Awareness
Campaigns with influencers successfully helped to strengthen the brand awareness of the V Zátiší restaurant. This expanded brand awareness led to greater community engagement on social media and increased public interest.
How did we proceed?
We focused on two groups of influencers: Lifestyle a Foodies. Lifestyle influencers were offered a wowcher in exchange for a set of stories and a post. We invited foodies to a feast consisting of 9 seasonal dishes paired with wine pairings. We asked to project the atmosphere of the restaurant in the posts, so that those watching would understand that there was no need to go to Zátiší in evening dress.
