Influencer marketing has proven to be a dynamic and highly effective way to reach a large audience. If you’re looking for methods to stand out above the competition, working with influencers may be a unique opportunity for you. But how do you optimize this collaboration to make your brand shine? We’ve compiled practical and proven advice on how to showcase your product through influencers – effectively and with results.
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- Choose the right influencer
- Take a personal approach and communicate naturally
- Clarify the (added) value of your brand
- Define your expectations and deliverables
- Encourage authenticity and creativity
- The difference between a long-term collaboration and a one-off project
- Ask for creative approval before publishing
Choose the right influencer
Careful selection of an influencer is the alpha and omega of success. Choose someone who truly resonates with your brand and its message. How to choose an influencer?
Take a personal approach and communicate naturally
Enter influencer communications with an imaginative greeting that reflects your brand. Don’t be afraid to be original and create a first impression they’ll remember better. For example, if you own a ski and winter gear shop, feel free to use the greeting “Skol!”
Forget mindless corporate messaging. Be personal with influencers. Sign off each message to make it clear that a human, not a machine, is behind the communication.
Clarify the (added) value of your brand
What does the brand or your company mean to you? What makes you interesting? Communicate clearly and understandably what your brand offers and what makes it unique. Convey in a compelling way why your product or service is the right choice for your chosen influencer.
Explain why this influencer is a good fit for your brand. Be specific and specify exactly what it is about their work that appeals to you. Avoid the trite phrase “I like your profile.”
Define your expectations and deliverables
Clearly specify what you expect from the cooperation. Tell him what you envision as the output. Whether it’s a social media post or a set of stories or a longer-term partnership, it’s important to have a shared vision.
- Describe the planned campaign in detail
Thoroughly and clearly present the planned campaign to the selected influencer. This will ensure that they have a clear understanding of what is required of them.
- Compile a detailed brief
Create a detailed brief that covers everything from hashtag specifications to how to label your ad. This will help clarify expectations and ensure that the resulting content meets your objectives.
- Customize the CTA according to the objectives
Depending on the campaign goals, adjust the Call To Action at the end. Ensure it is aligned with your strategy and target outcomes.
Encourage authenticity and creativity
Give influencers free rein to be content creators in their online space. It’s important that the content blends organically into their existing online portfolio.
For example, the ideal way to showcase the benefits and uses of a product is to incorporate it into an influencer’s daily life. This helps to create natural and believable content. However, if that’s not his style, just let him express himself creatively.
The difference between a long-term collaboration and a one-off project
Distinguish between a long-term and one-time collaboration. Each type of collaboration requires a different approach and planning. During a long-term collaboration, it’s easier for the influencer to present the product or service regularly and authentically.
A one-off work must have a clear beginning and end. In one creative work, the creator must encompass the entire message.
Ask for approval before publishing
Always have drafts of content sent to you for approval before publishing a post. This allows you to ensure consistency with the brief, and your overall brand and its values.
Involvement in influencer marketing services can be a successful move for your brand. With these tips, you can effectively present your product and achieve success in this ever-evolving space.
Thinking about influencer marketing but don’t know how to get started? Contact our specialists from CreatiCom, they’ll be happy to advise you.
