Christmas is about peace, quiet and family, of course, but it is also about emotions and shopping. People are looking for inspiration for recipes or creating decorations, tips for gifts and ways to make the most of the holidays. And influencer marketing can be a good bridge between your brand and your customers. How to do it? Find out in the following six tips.
1. Christmas atmosphere
Emotions sell. Christmas campaigns that can evoke a feeling of warmth and festive comfort build a deeper connection between brand and customer. Influencers can use authentic moments such as lighting candles, decorating the tree or preparing the festive table. The key is to make your product fit naturally into the Christmas story.
- Focus on content that creates an “I’m in on it” feeling . Perhaps in the form of video posts where the influencer shares their own traditions associated with your product.
- Prepare themed content such as Christmas playlists, recipes or DIY decorations with your branding.
2. Gift inspiration
Every year people wonder what to buy for whom. Influencers can add a story to your product to show why they recommend it, who it fits, and how it will delight the recipient. This will both increase your sales and make it easier for customers to make decisions.
- Ask influencers to create a list of their “Christmas gift tips,” where they will include your product. These lists have a huge reach, especially when they target a specific audience, such as family members, foodies, tech enthusiasts, fashion lovers, etc.
- Offer a gift wrapping option and include a campaign to draw attention to it.
3. Limited Editions and Holiday Collections
The holidays are the perfect time for special offers that you don’t get as many opportunities for during the year. Limited editions, Christmas designs or festive packages create a feeling of exclusivity. If an influencer highlights their limited availability, it can spur immediate action and boost sales.
- Create limited-time offers, such as “only until Christmas Eve” or “only 500 units available.” Influencers can share this information through stories or posts.
- Invest in quality packaging that acts as a “gift in itself.” This is very important for limited editions.
4. Increase engagement through holiday content
Christmas-themed content is visually appealing and easy to share. For example, Advent calendars or various creative challenges are popular. All of these can help increase follower engagement. Higher engagement on social media means more reach, and therefore a greater chance of being seen by new customers.
- Ask influencers to run a competition where followers share their Christmas photos with your product.
- Create a special hashtag that people will use to spread your content.
5. Strengthening sales in the key period
The run-up to Christmas is the busiest time of the year, and people are more willing to shop at this time. A recommendation from an influencer that followers trust could be the thing that convinces them to buy your product.
- Engage influencers who have a strong connection with your target audience. Micro-influencers often have higher engagement rates and can be more effective than big celebrities.
- Provide influencers with discount codes to encourage purchases in a direct way. People like to shop where they feel an advantage.
6. Reaching new customers
So Christmas is the perfect time to spread awareness of your brand. By working with different influencers, you can reach different market segments and reach an audience that hasn’t heard of you before.
- Select influencers from different categories, such as fashion, food, technology, sports, parents with children, and tailor the campaign content to them.
- Invest in a measurable campaign where you track how many new customers each influencer has brought you.
Influencers with smaller but loyal audiences (called nano- and micro-influencers) generate more interactions than those with large reach. This means they can reach new customers more effectively.
Start planning early
Christmas can be hectic, but a well-prepared strategy will save you stress and ensure results. Working with influencers will not only help you increase sales, but also strengthen your relationship with customers and reach new audiences.
Let your brand shine during the holidays.
Influencom can help you set up your Christmas campaign
Are you planning a Christmas campaign and wondering how and if you should use the power of influencers at all? If you want to increase sales or reach new customers, the Influencom team is here for you.
We’ll be happy to design a strategy, select the right personalities from our influencer database and make sure your campaign delivers results.
🎄 Feel free to contact us contact and turn this Christmas into a successful corporate season.
