Maybe the word “influencer” still causes a bit of uncertainty for some of you. In today’s era of digital connectivity, influencers are no longer just part of trends for young people. In fact, influencer marketing is changing the game in brand promotion. If you want to increase your company’s visibility and reach new customers, influencer marketing is the perfect tool and opens the door to new opportunities.
In this article, we’ll outline the top five reasons why influencer marketing should be part of your marketing strategy.
Table of Contents
- Influencer will generate attractive social content for you
- Extend your reach and reach new audiences
- Influencer marketing will boost your sales
- Get feedback on your products
- Long-term ambassadorship for your company
- Influencer marketing is a natural way of promotion
- Influencer of choice?
- Credibility
1. Influencer will generate attractive content for your social networks
Influencer marketing allows your business to leverage the creativity and talent of influencers to create engaging content. Influencers can create videos and other forms of content for your brand that are authentic and resonate with their audience. This type of content often outperforms traditional forms of advertising because influencers are original and have a great ability to engage.
2. Extend your reach and reach new audiences
If you start working with influencers, you can reach a wide range of potential customers. Influencers often have a high number of followers to whom they can introduce your brand. This way, your products or services reach people who might not otherwise know about them.
ATTENTION! There is no rule that the more followers, the more customers. An influencer’s followers must be relevant. We – influencer marketers from Influencom– deal with specific audience analysis.
3. Influencer marketing will boost your sales
Influencer marketing can have a direct impact on your company’s sales. Whether it’s fashion, beauty brands or technology products, popular examples include the use of vouchers or special discount codes that influencers offer to their followers. This gives you the opportunity to increase sales.
4. Get feedback on your products
Influencers can give you valuable feedback on your products or services. Their opinions and experiences can help identify your product’s strengths and areas for improvement. As influencers themselves should always be representatives of your target audience, it is possible to give them products to try out as part of testing, or ask them for direct feedback that can guide you to improve your products or services.
5. Long-term ambassadorship for your company
When you build a long-term relationship with influencers, they can become ambassadors for your brand. This form of collaboration will give you a seamless and comprehensive promotion of your business even in different media and contexts. In addition to all the points mentioned above, this type of collaboration can continuously increase your brand awareness and also its prestige.
Influencer marketing is a natural way of promotion
We see influencer marketing as a more natural and less forced promotional tool compared to traditional advertising. Just think of the TV ads for laundry detergent… However, it is also important to be transparent with influencers and follow the rules for labelling advertising content.
Influencer of choice? Yes, but choose well
Low costs and high ROI are possible, but only with the right influencers. The success of your campaign depends on choosing the right (working) influencer. It’s important to find one whose style, values and audience are aligned with your brand. That’s what we at Influencom are here for. We’ve been monitoring influencers for a long time and have a database of verified influencers that we’re happy to reach out to for you.
Credibility
Connecting an influencer to your brand will also increase (or gain) trust from potential customers. When they see a familiar face they trust and who supports your brand, they’ll more easily accept and try it out.
Are you going to try influencer marketing? Contact the influence specialists at Influencom, we’ll help you increase your brand visibility and expand your customer base. We’ll build you a tailored strategy and deliver measurable results. If you are interested in more marketing services, visit CreatiCom.
