Collaborating with influencers is a new way to promote products and services. It is a very effective way to become visible on social networks. However, it is more than important to be clear about the idea of working with influencers. It is not about traditional advertising as we know it. What should you prepare for when you decide to work with influencers? That’s what we’ll look at in this article.
Article content:
- Relevant Influencer – Half the success of working with influencers
- Give him freedom – Everyone has their own style
- We share, like, communicate
- Get the terms of cooperation right.
- Avoid hidden advertising.
Relevant Influencer – Half the Success working with influencers
Let’s start with the most important one and that is influencer relevance. Some marketing teams don’t even realize this important step and only look at follower numbers and influencer popularity. It seems that this can only happen to inexperienced marketers, but the opposite is true. We have selected a few examples of working with influencers.
Practical example. E. A. and Benjamin Burnley
Game company Electronic Arts needed to get the word out about their newly released game Star Wars: Battlefront. The company chose American musician Benjamin Brunley to collaborate with, and he agreed to post if he enjoyed the game. But that didn’t happen, and he gave the video game a good critique.
Source: instagram
Give him freedom – Everyone has their own style
Don’t give the influencer the script, that’s what we have actors for. Influencers need to appear as natural as possible so that users enjoy watching their posts. You’re all about authentic branding. Be guided by influencer marketing strategywhere you’ve agreed on roughly what should be in the posts and let them improvise. It’s much better for an influencer to speak to their audience in their own words rather than in memorized sentences you present to them.
“From experience, I can confirm that it is much better if the influencer brings his own creative element to the collaboration. The content there is much more authentic and has a better impact .” – Tereza Šulanová, Influencer Marketing Specialist
Source: envatoelements.com
We share, like, communicate
Social networks are for sharing posts. So remember to tag the influencer visibly and share their posts. Not only will this diversify your profile’s content marketing, but you can engage many more people.
Get the terms of cooperation right. The most profitable you barter
As the headline says “An Influencer is not a Billboard” and this is also true for influencer funding. The most effective way to engage with an influencer is through barter. So the collaboration will only cost you your product or service, and you can save the financial deal for long-term collaborations.
Avoid hidden advertising. Tag collaborations
If you think it’s an influencer thing, you’re wrong. In this business relationship, you are the client and together with the processor (agency) and the distributor (influencer) you are responsible for the correct labelling of the ad. Use the so-called “paid partnership label” to indicate your collaboration with brands on Instagram or Facebook. This can be found in the “Branded content“.
Influencer marketing is an interesting way to make your products, services or even your entire company visible on social media. If you want to set up a complete campaignyou’ve come to the right place. From our database of influencers, we will choose the right one for you and arrange a collaboration with them. Contact us and we’ll be happy to help you with everything that this new way of promotion entails.
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