Thai restaurants shine on Instagram thanks to influencer marketing
When you say Thai cuisine, most of you will think of spicy dishes, colourful flavours and colourful plates. We needed to convey all these qualities to the wider public. This was the main goal of working with an international institution that supports Thai restaurants around the world through the Thai Select label .
With the help of influencer marketing we wanted to raise awareness of Thai restaurants with this prestigious label, and also about Thailand as an attractive tourist destination. The results were not long in coming.
Authentic branding and campaign setup
In the framework of setting up a complete campaign we decided to focus on authenticity.
The campaign focused on promoting restaurants that carry the Thai Select. Tyto restaurace garantují autentický zážitek z thajské kuchyně, ať už se nacházíte kdekoli na světě.
We have therefore created influencer marketing strategywhich focused on real experiences. Influencers got to know Thai cuisine, culture and hospitality up close. They shared their impressions through videos, photos and stories on Instagram. Tím přispěli k autentickému budování značky a vytvoření skutečný obraz o thajské kuchyni. Rovněž se zvedl celkový zájem o tyto restaurace.
Why influencers?
We’ve known for a long time that influencers now play an indispensable role in collaboration with brands. Influencom.) Influencers are closer to their audience and their recommendations are more personal than traditional advertising.
Our task was to find the right personalities to share their experiences in Thai restaurants. Thanks to our database of influencers, we carefully selected 15 creators, from micro-influencers to larger oneswho can appeal to a diverse audience. At the same time, they had a natural connection to gastronomy, travel and lifestyle.
Campaign results
Through careful monitoring of the campaign, we have gained valuable data on how successful the campaign has been. For example, influencer Pavlina Lubojatzky reached more than 70,000 people with her video. Sarah Horák shared her experience with almost 40,000 users.
In total, the campaign involved 15 influencerswho reached out to more than a quarter of a million users Instagram users.
- Pavlina Lubojatzky: 70 000 reach, over 500 likes, 500 video saves
- Sarah Horak: 39 100 reach, over 600 likes
- Iveta Kindlmanová: 7 500 reach, approx. 100 likes, 25 positive comments
- Total reach of all influencers: over a quarter of a million people
- More than 2 700 likes and over 100 positive comments
Campaign monitoring and feedback
Through the monitoring of the campaign, we tracked the reach of, engagement, as well as the quality of comments a feedback from influencers. Odezva byla nad očekávání pozitivní. Mnoho z nich ocenilo nejen kvalitu jídla, ale i typickou atmosféru Dálného východu, kterou restaurace s označením Thai Select nabízejí.
Do you also want to increase your brand visibility?
If you too are looking for a way to increase your brand awareness, don’t hesitate to contact us contact. Společně vytvoříme strategii, která vám pomůže dosáhnout vašich cílů. Více informací najdete také v sekci For companies. Ozvěte se nám, budeme hrdí, když budeme moci být součástí vaší cesty.
