How to create a business account on Instagram? Instagram is one of the most important social networks that people use both for entertainment and to inspire and connect with friends. While scrolling through Instagram, they often come across new brands, restaurants or tips for trips. For companies, it has become an essential platform on which to build relationships with customers, showcase their products or services and grow their business. If you haven’t yet decided whether you should be active on Instagram, now is the time.
A corporate Instagram account can open the door to customer communication and customer research, effective marketing and to grow your business. It doesn’t matter if you’re a complete beginner or just looking for a new way to take your business further, the following guide will help you master setting up a company Instagram step by step.
Why is Instagram so important for businesses?
Instagram offers almost endless opportunities to reach customers and build your brand. With over a billion users worldwide, it’s a platform where businesses, marketers, influencers, freelancers, bloggers and consumers meet. What does a corporate account bring you?
Building close and genuine relationships with customers
With posts, stories, comments and direct messages, you can interact directly with users and build a community of loyal fans.
Campaign monitoring
Instagram offers insightful analytics so you can track reach, engagement, clicks and other useful metrics. This lets you know what’s working and what needs improvement.
Cooperation with influencers
A business account allows you to forge partnerships that can get your business in front of more new users and increase your brand awareness.
Building your brand credibility
Instagram is the perfect space for visual presentation – videos, photos and graphics can tell your business story better than thousands of words.
Step 1: How to create a business account on Instagram? Download the app and create an account
The first step to a successful business account is to create a basic profile. Instagram is available as a mobile app and in a web version, but the mobile app is the core because it offers the most features.
- Download the Instagram app from Google Play or the App Store.
- After installation, click on “Create a new account”.
- Enter your company email or private phone number to use to log in and reset your password if necessary. (Do not enter a company phone number. Use the number of whoever will be handling the Instagram account.)
- Choose a username that matches your company name. For example, if your name is “Café U Mazané lišky,” choose a name like @mazanaliska.
- Set a strong password to protect your account from misuse.
- Turn on two-factor authentication.
Instagram may also ask you for your date of birth. Don’t worry, it’s standard procedure. Fill in an age older than 18 to avoid account restrictions.
Step 2: Switch to a corporate account
After creating a basic account, it is important to switch it to a corporate account. This step is crucial because a business account gives you access to many features that personal profiles don’t have – like analytics and advertising tools.
- Go to your profile and click on the three lines icon in the top right corner.
- Select Settings and privacy → Account type and tools.
- Click on Switch to professional account.
- Select the Company account type and set the category that best describes your business (e.g. Retail, Restaurants, Services).
Step 3: Set a visually appealing profile
Setting up an account is just the beginning. You need to set up your profile correctly to make it engaging. Remember, first impressions are crucial! A well-filled profile can determine whether followers want to follow you further.
- Profile photo
Use your company logo or other visual element that represents your brand. - Bio
In a short description, explain what your company does, what it offers and what makes it different. Don’t forget to add a pithy emoticon or hashtag. - Links
Instagram allows you to add up to five links, for example to your website, e-shop, blog or other social networks. Use Linktree or Bit.ly for better visibility. - Contact
Please provide an email, phone number or address so that potential customers can easily contact you. - Action buttons
Set up an action button such as “contact”, “send message” or “subscribe” – Instagram is connected to lots of platforms that you can use to convert customers.
Don’t forget to activate two-factor authentication to protect your account from hackers.
Step 4: Connect Instagram with Meta Business Suite
If you want to manage your account in more depth, link it to Meta Business Suite. This tool allows you to track results, schedule posts, run ads, and manage communications all in one place.
How to link an account:
- Go to https://business.facebook.com/
- In Meta Business Suite, go to Settings → Accounts → Instagram accounts.
- Click on Add Account and sign in to your Instagram account.
- Once connected, you can track metrics, schedule content and run campaigns.
Step 5: Create content that engages
Content is the king of Instagram. If you want your account to grow, you need to focus on both the quality and regularity of your posts. Instagram is a visual platform, so invest in quality photos, videos and graphics. It will really pay off.
Plan quality content and focus on each post
Focus on creating posts that are valuable to your followers. Share content that educates, entertains or inspires them. Regularity is also important. Keep in mind that your content should be visually interesting, as well as useful, so that followers take something away from each post – whether it’s new information, inspiration or good cheer.
When it comes to the look of your posts, take inspiration from Pinterest or better yet, your competitors.
Be interactive
Use polls, questions and other interactive elements in stories. These tools increase follower engagement and build community. Use templates or popular audio when creating videos. You can also add music to the post in carousel format.
Don’t forget the Story Highlights
Create selections that serve as a clear “menu” for profile visitors. They can include work samples, product offerings, or behind-the-scenes posts.
Instagram and influencer marketing strategy
A representative company Instagram account is the ideal tool for an effective influencer marketing strategy. Collaborating with brands and influencers is a great way to reach new audiences and gain customer trust.
- Influencer Database – Find the right partners that match your brand values. Track their content, engagement and relevance.
- Campaign monitoring – Track the results of the collaboration, i.e. the number of impressions, interactions and follower growth. This allows you to optimize your strategies.
- Authentic branding – Collaborating with influencers can add authenticity to your brand and bring it closer to your target audience.
If you are thinking about using influencer marketing, don’t hesitate to contact Influencom. We help Czech and foreign brands to set up a complete campaign from selecting influencers, to agreeing on the terms and conditions, to evaluating the cooperation.
Why is Instagram so popular?
The main reasons why Instagram is so popular include its visual nature and ease of interaction. People can share their posts here, and also interact through likes, comments and stories. It’s a great way for businesses to promote themselves, as it also combines creativity with direct customer outreach.
How does Instagram compare to other social networks?
Instagram was one of the most popular social networks in 2024, although Facebook still leads the world with more than 3 billion monthly active users. Instagram has over 1.3 billion users, with more than 3 million in the Czech Republic. Its popularity continues to grow, especially among younger people, and it also remains an important platform thanks to Reels videos and the opportunities it offers businesses and influencers.
TikTok, which is currently the fastest growing network, users spend an average of 34 hours per month on TikTok, while they spend 28 hours on YouTube.
Czechs spend an average of 144 minutes a day on social networks, while Generation Z spends up to 210 minutes.
Instagram is therefore an important tool for branding and reaching new customers. Other statistics show that over 500 million users use Instagram daily to follow stories, and up to a third of the most followed ones come from businesses. This confirms that this platform is not only a place for entertainment, but more importantly a powerful marketing tool.
In short, you can look at Instagram as another place to share photos and other visual content. But from a business and marketing strategy perspective, it’s advantageous to think of it as a tool that will strengthen your brand, improve communication with your customers , and increase your sales. So make the most of its potential!
If you need help setting up your business account, planning campaigns or finding the right influencers, contact us. CreatiCom’s team of social media specialists will be happy to help you set up a full campaign, creating a strategy that gets you closer to your customers.