Influencer marketing is an important tool for companies and e-shops that want to increase their sales. Compared to traditional forms of digital advertising, it can bring up to 11 times higher return on investment (ROI). In this article, we’ll give you an overview of how influencer marketing works, how it can help your business and what the latest trends are.
Effective influencer marketing strategies to increase sales
Measurability of campaigns and transparency of results are one of the main benefits that a well-planned influencer marketing strategy brings. With special promo codes and affiliate links shared by influencers, businesses can directly track how many sales each influencer has brought in. This allows companies to see exactly what’s working and also makes it easier to setting up a complete campaign for the next period.
Another key advantage is trust. Studies show that people trust recommendations from individuals more than advertising from the brand itself. And influencers often have a close relationship with their followers. When they introduce a product, their followers respond much more to it than to a regular ad. Such recommendations feel authentic and reinforce the brand’s credibility, and this is directly reflected in higher sales and better customer engagement.
How to set up a complete campaign and choose an influencer
- Return on Investment (ROI):
Influencer marketing has up to 11 times higher ROI than traditional forms of digital marketing. - Campaign monitoring:
By regularly monitoring and comparing campaign results, companies can evaluate the effectiveness of each collaboration and adjust their strategy if necessary. - Influencer Database:
A successful strategy starts with selecting the right influencers who have the ideal audience for your brand. Using an influencer database can make the entire selection process much easier. - Authentically building your brand:
Working with influencers who are honest and open is more credible and builds stronger relationships with customers.
Trends in influencer marketing
We know that people want honest communication. It’s proven that influencers who speak openly and don’t hide information are more beneficial to companies because they come across as credible. Influencer marketing is the promotion of the future.
Micro-influencers
More and more companies are focusing on so-called micro-influencers, i.e. influencers with a smaller but very active and loyal audience. These influencers can reach their followers naturally and personally, which increases engagement, builds trust and a positive relationship with the brand.
Video content
The video format, especially on platforms like TikTok and Instagram, are becoming a popular tool for influencer marketing. Influencers use their creativity to create engaging videos that people love to play. In addition, influencers’ creativity encourages content sharing.
Long-term cooperation
More and more brands are leaning towards long-term collaborations with influencers over one-off ones. Long-term collaborations build a deeper relationship between the brand, the influencer and their followers. When an influencer uses and recommends products or services regularly, followers remember and trust the brand more. In addition, long-term partnerships allow you to gradually tell the brand’s story and create content that feels more natural.
5 quick tips for successful collaboration
with influencers
To make your influencer campaign work well, it’s important to think and plan well. Here are simple tips to help you:
- Define what you want – Think about what you want the campaign to achieve. Do you aim to increase sales, get your brand in front of people, or attract new customers? When you know what you want, it’s easier to see if the campaign is working.
- Find the right influencer – Don’t just look for the number of followers. It’s important that the influencer speaks to people who are interested in your products or services. Look at the content they create and if it fits your brand.
- Watch the numbers – When choosing an influencer and evaluating your campaign, pay attention to the statistics. How many people will their content reach? How often do people engage (likes, comments, shares)? This will help you make better decisions and tailor future collaborations.
- Let the influencer create – Give them the freedom to communicate your message in their own words. People will then see it as genuine and not just an advertisement, which is very important for credibility.
- Talk together – Regularly clarify with the influencer what you expect from the collaboration. If you explain everything upfront, you can avoid unnecessary problems and guarantee a better result.
Harness the power of influencer marketing. Influencom is here for you.
Do you want to reach your audience effectively? Influencom can help you plan and execute campaigns that move your brand forward. We work with verified influencers and focus on making brand collaborations feel trustworthy. Get in touch.
