Behind the curtain of influencer marketing: How these digital stars influence our decision-making
Influencer marketing has become an integral part of the digital marketing ecosystem. It is a unique form of marketing where the focus shifts from traditional ads to personalities who have the ability to influence the opinions and decisions of their followers. In this article, we will look at how influencers affect our decision-making and the impact […]
Influencer Marketing: strategic approach and choosing a quality influencer
Influencer marketing is an integral part of the modern marketing mix, which has recently grown in popularity by more than 20% globally. Companies are looking to influencers to connect their brand with the familiar faces of the internet and target selected segments of their audience. In this article, we’ve covered the important aspects of influencer […]
