Who dominates the Czech Instagram scene? Which celebrities rose to the top last year? In our latest article you will find over twenty of the biggest Czech influencers on Instagram last year. Alongside each name, you’ll also find their follower counts.
Article content:
- Why should you follow influencer marketing trends?
- Petr Čech (2.6 mil.)
- Makhmud Muradov (2,1 mil.)
- Leoš Mareš (1,2 mil.)
- Karolína Kurková (1 mil.)
- Adam Ondra (968 thousand)
- Anna Šulcová (945 thousand)
- Monika Bagárová (941 thousand)
- Jirka Král (925 thousand)
- “Kazma” – Kamil Bartosek (925 thousand)
- “MenT” – Jan Macák (881 thousand)
- Ben Cristovao (843 thousand)
- Karel “Kovy” Kovář (795 thousand)
- Nikola Čechová alias Shopaholic Nicol (754 ths.)
- Petra Kvitova (689 thousand)
- Nikol Leitgeb (686 thousand)
- Petr Pavel (685 thousand)
- Erik Meldik (617 thousand)
- “Stejk” – Jakub Steklý (571 thousand)
- Jaromir Jagr (438 thousand)
- “Mikýř” – Martin Mikyska (238 thousand)
- Influencers as key players in online marketing
Why should you follow influencer marketing trends?
Influencers are the most effective communication channel for brand building. It’s not just about view counts, it’s about creating trust and an emotional connection with your followers. Our influencer marketers carefully select influencers from a large database of verified profiles. We make sure that influencers present your products authentically and effectively. This leads to greater brand awareness, lower advertising costs and increased sales for your company.
Petr Čech (2.6 mil.)
The former football goalkeeper is one of the most successful goalkeepers in the history of Czech football. Throughout his career he played for several prestigious clubs, including Sparta Prague, Stade Rennais, Chelsea and Arsenal. Petr Čech has incredible reflexes and excellent goalkeeping skills. With Chelsea he won the Premier League, FA Cup and Champions League. He has also won many individual awards, including the Ballon d’Or for best goalkeeper. After his playing career, Petr Cech became the sporting director of Chelsea FC.
Although he is the biggest Czech influencer, most of his followers come from the UK, where the football goalkeeper is based.
Makhmud Muradov (2,1 mil.)
Makhmud Muradov is Uzbek and was born in the Tajik Soviet Socialist Republic (1990). He is now a professional MMA fighter. He joined the UFC, where he competes in the middleweight division. His fighting talent and success in the cage have made him well known in the world of MMA fighting. He has a daughter, Rumia, with singer Monica Bagarova.
Leoš Mareš (1,2 mil.)
“I love it when you laugh, when you’re happy, when you stroke my hair, nobody does that now…” Do you remember this lyric? It wasn’t only with the song Three Words that this Czech presenter, actor, singer and fur-lover became famous at the turn of the millennium. His female fans took his music albums by storm.
He also moderated the popular show “Czech Slovak SuperStar”. He is known for his wit, spontaneity and charisma. Outside the media sphere he is active in charity. It is obvious that it was not difficult to gain such a large audience for his popularity on Instagram.
Karolína Kurková (1 mil.)
The most influential Czech Instagram user and Czech-American top model comes from the family of Czech basketball player Josef Kurka. She started modelling at the age of 15, signed a contract with Prada in Milan and first appeared in Vogue magazine in 1999. She has worked with fashion brands such as Tommy Hilfiger, Valentino, Chanel, etc. She has also received many awards from non-profit organizations because she is active in humanitarian work.
On his instagram profile she shares her work in modeling, but also gives her fans a glimpse into her personal life in New York. She told Lidové noviny, “Numbers are nice and sometimes important, but I don’t keep track of them. It’s not something I live for. I do Instagram to inspire people, to make them laugh, to influence them with who I am, what I know, what I experience. And most of all, I want it to entertain me. I can’t just live for other people.”
Adam Ondra (968 thousand)
The outstanding Czech climber is a multiple world champion in climbing on difficulty and speed. His precision, strength and courage have catapulted him to the top of sport climbing. Adam Ondra is known for his challenging first ascents and inspires climbers around the world.
On Instagram, he is very human and shares his tips, tricks and experiences in climbing, which is appreciated by beginner climbers, advanced climbers and die-hard fans.
Anna Šulcová (945 thousand)
Anna Šulcová, also known as Anna Sulc or Anna Šulc, has a wide and varied social media following. As of November 3, 2023, she had more than 485,000 subscribers on her YouTube channel. In the seventh edition of the Czech Social Awards, she won an award for her influence and inspiration. In 2021, Forbes ranked Anna Šulcová as the eighth highest paid YouTuber in the Czech Republic. She focuses mainly on lifestyle topics.
Monika Bagárová (941 thousand)
Monika Bagárová is a Czech singer and the winner of Czech and Slovak SuperStar 2013. After winning, she became a major figure on the Czech music scene and released several singles and albums. She has gained attention with her strong voice and charisma.
About half of her income comes from Instagram activity, while the other half comes from her music career. She has acted as a brand ambassador for Maybelline and Huawei and has also worked with brands such as Toyota and Premium Fashion Brands.
Jirka Král (925 thousand)
The former youtuber and vlogger became famous for his comedy videos and vlogs on his YouTube channel. His content includes humour, commentary and footage of everyday life. Jirka gained a very wide following and was one of the most popular youtubers in the Czech Republic. He has organised charity streams, and in 2015 he raised over CZK 300,000 for the Children’s Hospital in Brno.
He also ran the Zetko gaming café in the Kotva department store and published the monthly magazine Jirka: Jirka Kral’s Comics. He launched the Be Safe Online with Avast educational programme. In 2018, he reached 1 million subscribers and released a documentary announcing the end of YouTube, but remained active on Instagram.
“Kazma” – Kamil Bartosek (925 thousand)
Kazmu Kazmitche probably needs no further introduction. Kazma is an internet producer, influencer, presenter and investor. As a pioneer of videos on the Czech Internet, his One Man Show focused first on interviews with famous faces of Czech show business.
In 2015, together with his colleague Markus Krug, he changed the concept of the talk show to a show with a yellow triangle in the logo and together they started to create content with attempts at international reach within Czech internet production. The euphoria around his film ONEMANSHOW: The Movie was unprecedented in the Czech Republic.
“MenT” – Jan Macák (881 thousand)
He started his YouTube career MenT at the age of 12. His first videos focused on let’s play. Gradually, he created content for games like Minecraft, which significantly increased his channel’s viewership. In 2017, he reached the 1 million subscriber mark on his channel.
His current focus is on making games, including GeoGuessr and GTA V. He also creates funny responses to Reddit memes and TikTok videos. In 2021, Forbes ranked him third in the top 10 highest paid YouTubers in the country and he also made the Forbes 30 under 30 2022 list, which showcases talented individuals under the age of 30.
Ben Cristovao (843 thousand)
Ben Cristovao is a singer, rapper and record producer combining music from various genres including rap, R&B and pop. Ben is known for his dynamic voice, style and energetic performances. In addition to music, he is also a Brazilian jiu-jitsu practitioner, model and occasional actor.
A couple of years ago, he decided to use his influence on social media to educate school children about safety on Facebook and Instagram as part of the Seznam campaign. Interestingly, he also released a single called Instagram.
Karel “Kovy” Kovář (795 thousand)
Metals is a Czech youtuber, vlogger, moderator and podcaster. In October 2023, he had over 938 thousand subscribers on his YouTube channel. His channel is mostly followed by people aged 18 to 34. In total, Kovy an YouTube has racked up over 245 million views.
On his account you will find mostly posts from his life and also educational content. He chooses his collaborations carefully and it’s obvious that he approaches Instagram responsibly and tries to infuse added value into each post.
Nikola Čechová alias Shopaholic Nicol (754 ths.)
Shopaholic Nicol is a Czech youtuber who co-hosted the show Breakfast with Nova with Milan Peroutka for three years. She is one of the highest earning and most popular youtubers and influencers in the Czech Republic.
In 2015, Forbes ranked her 42nd on the list of the 77 most influential Czechs on social media, and in 2016 she even reached 10th place. She also released a single called “LOST”. She has worked very successfully on campaigns for Coca Cola and Manufaktura.
Petra Kvitova (689 thousand)
Another big name that needs no introduction. Professional tennis player Petra Kvitova is a two-time Wimbledon winner and one of the best Czech tennis players in the world. She is known for her powerful stroke from both sides and her significant success on grass courts.
Her posts are mainly about sports topics, which she intersperses with photos from her personal life.
Nikol Leitgeb (686 thousand)
For free Nikol Stybrova became known for her roles in films and television series, including the popular series Tell. In 2017, she won the prestigious Czech Blog Awards for Best Instagram. A year later, her Instagram came third in the One (wo)man show category in the Crystal Lupa poll.
In 2023, she received a silver medal from the President of the Senate for her contribution to supporting humanitarian fundraising through social media.
Petr Pavel (685 thousand)
Anyone can become an influencer, and politicians are no exception. President Petr Pavel has a great influence on public opinion, even on social networks. That’s why we decided to include him in this list of the biggest influencers. On the president’s Instagram you will find posts with political themes, but sometimes he also gets on Mick! 🙂
Erik Meldik (617 thousand)
He started his influencer career Erik Meldik on the ViralBrothers YouTube channel, where together with Čeněk Stýbl they created viral videos such as Debilní Kecy, revenge and pranky. After several years of experience in finance and investing, he founded the Erik Investor channel, where he shares his knowledge with over 90 thousand subscribers.
“Stejk” – Jakub Steklý (571 thousand)
Stejk is a Czech youtuber, streamer and influencer. He creates various content on his YouTube channel, including let’s play videos, video game commentaries, vlogs and other entertaining content. Stejk has gained popularity for his witty and authentic approach to filmmaking and has become one of the most prominent YouTubers in the Czech online space. His channel is popular among video game fans. On his instagram profile “stejkstudio” he mostly posts photos from his life or short funny Reels.
Jaromir Jagr (438 thousand)
Who doesn’t know one of the most important figures in the history of world hockey? During his career, he played in the NHL for teams like the Pittsburgh Penguins, Washington Capitals, New York Rangers and others. He holds many hockey records and awards, including five Maurice Richard Trophies for the top scorer of the season.
Despite the fact that Jagr has retired from his playing career, his impact on world hockey is significant. On his Instagram profile, you can find posts not only about hockey, but also about his personal life.
“Mikýř” – Martin Mikyska (238 thousand)
Mikir is an entertainer, youtuber and the author of Mikýř’s Amazing Internet Journey. His first project was a show called Mikýř’s board review, where he focused on snowboarding. As of December 2023, his YouTube channel had over 330,000 subscribers and 62 million views.
He took part in the national campaign to promote data boxes initiated by the Ministry of the Interior of the Czech Republic. Thanks to his ability to reach a younger segment of the target group, he brought the campaign significant media coverage. He was also visible in the run-up to the parliamentary elections, urging people to vote in a creative and distinctive way. As part of influencer marketing, Mikýř also became the face of the CZC e-shop.
Influencers as key players in online marketing
Influencer marketing brings a new dimension to both businesses and consumers. As you browse through the top Czech influencers listed above, you may have paused at their true influence.
Influencers help brands sell and offer inspiration to customers. Working with them pushes the boundaries of traditional marketing and also creates a bridge between companies and their target audience. This approach offers an authentic way to present any products and services. Today, influencer marketing shows how effective personal recommendations can be.
Do you have a business and are thinking of reaching out to influencers? If you don’t know anything about influencer marketing(yet), have no idea where to start and who to approach, contact the specialists at Influencom. We can help you increase your brand visibility and expand your customer base. We’ll build a tailored strategy and deliver measurable results. If you are interested in other marketing services, visit CreatiCom. We are here for you!
