There are over 8 million (1) active YouTube accounts in the Czech Republic and it is a very good advertising platform for your products. Collaborating with influencers is key on this social network and some of them are making millions of dollars a year. Forbes has published a ranking of the highest paid YouTubers in the Czech Republic and in today’s article we’ll take a look at the top five. We’ll also give you some advice on how to get started with influencers and start your influencer marketing.
Article content
- Meet the five star youtubers
- How much will the cooperation cost you?
- What can you gain from working with influencers?
Meet the five star youtubers
For the fourth time, Forbes has compiled a ranking of the highest-paid YouTubers. Compared to last year, there have been minor changes, but some names remain the same.
5. Martin “Mikýř” Mikyska
Mikýř came in fifth place with annual earnings of CZK 20 million. Mikýř’s Amazing Journey Through the Internet has over 370,000 subscribers on his YouTube channel (7 Aug 2024) and creates educational and entertaining videos. His income is supplemented by collaborations with companies such as Česká spořitelna, Coca-Cola, and XTB. His humor has won him many fans, of which over 14,000 have subscribed to Hero Hero.
4. Ondřej Koběrský
Ondřej Koberský is a trained lawyer who advises people on investments. He has over 80,000 subscribers on YouTube and boasts the highest revenue from Patreon posts. Over 6,000 subscribers follow him there.
3. Filip Zima alias FIZIstyle
Crazy videos full of energy and unexpected twists are a must for Filip Zima from FIZIstyle channel. He targets a younger audience and obviously knows his target group very well. His main source of income is an e-shop with merch and YouTube. He is currently producing his own drink called FIZI drink.
2. Taras “Tary” Povoroznyk
Taras “Tary” Povoroznik came second this year with annual earnings of CZK 30 million. He also has his own drink – Tary Drink – and it is this drink that has undoubtedly helped him move to the top of the Forbes ranking. Other income streams for him are collaborations with brands like Gillette and Emco, merchandising, Tary Camps and of course YouTube.
1. Jan Mariánek alias Jon Marianek
Jan Mariánek is the highest paid Youtuber in the Forbes ranking with annual earnings of over CZK 30 million. He has lived in the USA for several years and works alongside Jake Paul. His channel has accumulated over 500,000 subscribers in a year and is currently approaching the million mark.
How much will the cooperation cost you?
From the above ranking, it looks like working with influencers is not a cheap affair. Indeed it can be, but as a brand you have a choice. From our database of influencers, we always select personalities that fit your business and working with them is affordable. U menších influencerů lze očekávat větší míru zapojení (Engagement rate). Vše se navíc neodvíjí pouze od počtu odběratelů, ale i od samotné kvality influencer marketing strategy. Více jsme se na toto téma rozepsali v článku Influencer marketing. Why is it worthwhile and is it really so expensive? Authenticity sells on social media, and if you choose the right influencer, your investment doesn’t have to unexpectedly increase your marketing budget for it to be effective.
What does working with influencers bring you?
Influencer marketing is the future of marketing communication. For example, YouTube had over 8 million users at the beginning of 2024 (1), which you can reach with your advertising. Often, this form of advertising is even more enjoyable than traditional banner advertising. Authenticity sells on social media and, when done right setting up a complete campaign you can increase your sales and brand awareness.
In today’s article, we’ve featured the top five highest paid YouTubers. At Influencom, we focus on influencer marketing and are able to arrange collaborations with influencers relevant to your business. Contact us and we’ll be happy to help you with the marketing communications of the future.
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