Who is the most famous influencer in the Czech Republic? This question is regularly asked by experts from the Centre for Marketing Research and Market Analyses of the Faculty of Economics and Business Administration of the University of Economics, which conducts a semi-annual survey of the popularity of influencers called the Influencer Monitor. In June, the centre published another volume of this survey, where the positions have changed considerably compared to the previous year. Who made it to the top six influencers?
Article content
- Details of the Influencer monitor survey
- Influencer Ranking
- How can you spice up your marketing by working with influencers?
Details of the Influencer monitor survey
More than 400 respondents aged 15-34 took part in the survey, either online or in person. They had to meet a key criterion of at least one hour on the internet per week. We used this data ourselves to enrich the influencer marketing strategy we put together for our clients.
Influencer Ranking
6. Be Ha Nguyen
In sixth place was lifestyle influencer Be Ha Nguyen also known as “Misha. She is popular mostly on YouTube (over 400,000 subscribers) and Instagram (over 500,000 followers). She focuses on fashion inspiration and healthy living. Her posts also focus on travel and the differences between Czech and Vietnamese culture.
5. Nikol Leitgeb
Actress, singer and influencer Nikol Leitgeb, formerly known as Nikol Štíbrová, first came to prominence thanks to her role in Insurance of Happiness. In recent years she has focused on her role as an influencer and thanks to her large reach on Instagram, where she has over 660,000 followers, she has managed to raise millions of crowns for charity. This year she was ranked one of the most influential women in the Czech Republic by Forbes magazine.
4. Anna Šulcová
Czech influencer, youtuber and actress who has been creating lifestyle, travel and entertainment content on social media since 2016. She has more than 480,000 subscribers on her YouTube channel and almost a million followers on Instagram. She has gained fans mainly thanks to her open approach to various topics.
3. Leoš Mareš
One of the most famous Czech presenters, who inherently belongs to Europe 2 and its morning show. He regularly appears in the lists of the most influential personalities on the Czech internet and has worked with brands such as Coca-Cola, Hugo Boss, Rolex and Škoda auto. He has over 1,200,000 followers on Instagram and is continuously gaining more, mainly because of his First Tour, which he started in February this year.
2. Martin “Mikýř” Mikyska
Martin Mikysk, aka Mikýř, is not lacking in his sense of humour and his followers appreciate it. The former successful snowboarder manages to combine absurd elements with sharp criticism of the internet and Czech show business. His popularity has undoubtedly been boosted by his victory in the reality show “Survivor Czech & Slovakia”, which he effectively used to promote his amazing journey through the internet on his YouTube channel.
1. Karel “Kovy” Kovář
As in previous Influencer Monitor installments, Kovy took the top spot. He became most famous on YouTube, where he gained fans thanks to his content focused on current social and political issues, in which he manages to combine entertaining elements with educational ones. He has nearly a million subscribers on his YouTube channel and over 600,000 followers on Instagram . His major projects include a collaboration with Česká spořitelna and the documentary “Metals solve history”, which is available on iBroadcast.
How can you spice up your marketing by working with influencers?
Influencer marketing is the future of marketing communication. At the beginning of 2024, there were over 8 million accounts on YouTube and 3.5 million on Instagram. Users are also much more comfortable with this way of advertising. With the right setup of a complete campaign, you can increase your sales and brand awareness. Why? Working with influencers is about authentic brand building, and authenticity is what sells on social media.
In today’s article, we’ve featured six of the most famous influencers. At Influencom, we’ll select the relevant influencer for your business from our influencer database and arrange a long-term collaboration with them. Get in touch and we’ll be happy to help you with the marketing communications of the future.
Author.
Resources used:
