Influencer marketing is nowadays a very effective way to get the word out about your products and services. At the same time, it is an interesting complement to traditional advertising, which is not so effective on social networks. What are the most interesting data related to influencer marketing? And why does it greatly increase your memorability? That’s what we’ll look at in today’s article.
Article content
- Billions of dollars invested in effective advertising
- Increase memorability by up to 87%.
- TikTokes, Reels and Videos – What do people watch the most?
- Influencer marketing combined with artificial intelligence
Billions of dollars invested in effective advertising
Investments in influencer marketing are constantly increasing. This is proven by the data presented by the Association of Communication Agencies at its workshop. According to Mediaguru.cz, up to 85% of respondents consider influencer marketing an effective way to promote their services. This is also the basis for the distribution of investments, with up to 60% of respondents planning to increase their budget and a quarter of them planning to allocate 40% of their budget to this way of marketing.
Up to 87% increase in memorability. Why is that?
Influencer marketing has many advantages. When you choose the right influencer, it is very authentic brand building. In addition, if the influencer has a high engagement rate, you can attract new customers to your profile or website very quickly. It’s no wonder that influencer marketing increases memorability by a full 87%, according to Petr Srna. However, it’s important to choose influencers carefully, as an irresponsible influencer can do more harm to your brand than good. That’s why we recommend working with specialized agencies that can prepare influencer marketing strategies and take care of campaign monitoring
Influencer marketing is great for brand collaborations
Source: Envato.elements
TikTokes, Relays and Videos – What’s the most popular?
The question remains which social network companies have arranged the most collaborations on. The Mediaguru website reports that TikTok reigns supreme, with 69% of respondents engaging with it. Instagram (47%) and YouTube (33%) came next. However, we must remind you that social networks are chosen mainly according to the predominant age composition of users. So if you are targeting users aged 18-29, TikTok will be a good choice for you. What is certain, however, is that short videos of just a few minutes work best on all social networks.
Influencer marketing combined with artificial intelligence
Artificial intelligence has infiltrated all sectors of marketing and influencer marketing is no exception. In fact, ChatGPT and other tools can be very well used to detect fake accounts, fake comments or even to find influencers themselves. If you’re planning to involve influencers in your marketing communications, you’ll find the article we wrote in July on how to spot a good influencer useful.
Interested in influencer marketing data? Our marketers have been connecting businesses with influencers for a long time and we’ve had several successful collaborations. How is this possible? Because we draw on our own database of influencers to take care of the perfect setup of a complete campaign to choose the right influencer for each business sector. Contact us to take advantage of a new way to promote your services – influencer marketing.
