Nowadays, there is probably no person who is not familiar with social networks. A significant number of people share their stories, opinions, photos and recommendations on them. It is the latter that you can use to your advantage. Don’t worry, influencer marketing is not just about big costs, expensive campaigns and tough fights with competitors. Your customers are also following other users, which may not cost you as much.
Article content:
- Find your influencer
- Small account, big impact
- War for attention.
- Did you win or not?
- “This marketing is not for us.” Why give it a chance?
- Do you know how to do that?
Find your influencer
Over eight and a half million people in the Czech Republic are active on social networks. That’s over 75% of the population1 – your potential customers. So if you don’t want to miss out on so many opportunities, find a quality influencer.
Of course, you can simply turn on the ad and not worry about further cooperation. But most of the time you lose the most valuable thing – attention. In fact, a well-set up collaboration with an influencer can attract much more attention. A user will simply overlook a bland ad in a flood of posts, but an interesting post from a popular influencer? He must be having a really bad day.
“Differentiate yourself from the competition and show the influencer the value of working with you” – Michal Rejmon, co-founder of CreatiCom.
Small account, big impact
There is a stereotype among companies that working with influencers is always very expensive. We’re here to disprove that. Unless you want to work with Leoš Mares, who you can pay half a million crowns for a few posts.2 However, there are also small influencers who are often far to a much greater degree. audience engagement than the “giants” with millions of followers. You can more effectively raise brand awareness and engage an engaged audience.
War for attention. Let influencers fight for you
We’ve been working with various clients for a long time helping them set up campaigns. That’s why we know that attention is the currency of the internet. If you have attention, you sell.
“If you can have the attention and trust of thousands of people, you can build a very interesting business.”- Michal Rejmon, co-founder of CreatiCom
Moreover, people trust their favourite influencers much more than they trust repetitive ads. Getting their attention will attract new customers. Plus, if they’re influencer marketing strategy it can work with the same person for a long time.
Did you win or not?
Good question. How do you know? We’ve been working with a Vietnamese restaurant called Madame Lyn for a while now, and we invited our influencer Lili to join us. She’s in reels and talked about Vietnamese cuisine.
How did we know this was a great way of marketing? Let’s look at some numbers:
- 134 thousand plays
- 67 thousand users contacted
- 719 storage
- 2 530 I like it
- 32 comments
Influencer marketing is very easy to measure and you will certainly feel the impact of social media after a significant increase in demand.
“This marketing is not for us.” Why give it a chance?
For any industry you can imagine there is at least one influencer. If we still haven’t convinced you of the effectiveness of influencers, we’ve compiled a short list of benefits below:
- Huge number of hits for little money – Use of barter or paid collaboration
- Shareable content – You can use the content they create on your networks to spread even more awareness of your brand
- Sales promotion – More attention = more sales
If you are looking for examples from practice, take a look at our case studies. We have been proving that Influencer marketing is an effective tool for a long time.
Do you know how to do that? We’re here!
Finding relevant influencers is difficult and time consuming. Arranging collaborations also takes time, not to mention setting up a full campaign.
Take advantage of our influencer marketing services and we’ll take care of everything related to it. From our database of influencers, we’ll be sure to pick the right one for you and create a tailored campaign. All you have to do is contact.
Resources used:
- https://datareportal.com/reports/digital-2023-czechia
- https://archiv.hn.cz/c1-67068950-miliony-za-koncert-statisice-za-instagram-jak-funguje-byznys-nejpopularnejsiho-ceskeho-moderatora-leose-marese
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