L'Osteria Czech Republic
How we helped a Prague restaurant back on its feet after the first wave of the pandemic with influencer marketing.
Cooperation in numbers
About the client
The Italian restaurant, which is housed in the DRN building on Národní třída, was struggling to survive in the spring of 2020, like most businesses.
After the first lockdown, our task was to make the restaurant more visible and make up for the losses as much as possible.
Due to the situation, the client was looking for a cost-effective way to increase the visibility of his restaurant and bring in new customers. So we had to come up with a creative solution.
Challenges
1. Get the restaurant back on its feet after the first wave of the pandemic
2. Make the restaurant visible for a minimal budget, but with the possibility to offer unlimited restaurant vouchers.
Solution
We defined the best way to communicate primarily through influencers. We supported the results of the collaboration with targeted advertising to the followers of the influencers we worked with.
During the first month, we managed to barter with 18 influencers who shared over 80 posts and stories, resulting in a reach of hundreds of thousands.
We then used these collaborations to communicate with other influencers. Now even influencers we don’t collaborate with are adding L’Osteria posts to their stories.
Another important step was updating and modifying the company’s Google My Business listing, managing Instagram and other support activities.
Results
In spite of the pandemic, we increased our turnover by 20% in the second month compared to the same time last year.
We observed dozens of stories from visitors every day. We have created a trending site that is popular in 2021.
How did we proceed?
Influencers were approached directly through L’Osteria’s Instagram and barter collaborations were adjusted according to the size of the particular influencer.
For micro-influencers (we approached influencers with 4,000+ followers) we offered a budget for a one-off spend, for the biggest ones (up to 500,000+ followers) we have been and are working on a regular monthly budget for restaurant spend.
Of course, regular posting was and continues to be a matter of course. One of the highlights of the collaboration was the food delivery during the second wave of Covid, when some influencers joined in and delivered pizzas to customers together with our drivers.
The DRN building includes a beautiful roof terrace, which we turned into a Prague wandering place thanks to influencers’ photos.
Impact
During the period 7/2020 – 10/2020, we brought more than 5000 new followers, millions of views, increased sales and most importantly a very strong promotion of the brand and overall awareness of L’Osteria in the Czech Republic. We have created a very strong foundation for other branches of this franchise.
In the period 11/2020 – 3/2021 we focused mostly on promoting L’Osterie delivery service through influencers and kept all profiles active. When the restaurants open in May 2021, L’Osteria has a much higher footfall than in 2020 and is breaking records in turnover. Based on this success, we expanded our collaboration in May 2020.
