Collaboration with influencers is the subject of today’s article. Summer is a time for relaxation, vacations and quiet beach lounging. Many companies start to neglect their marketing during this time. However, for companies that decide to start working with an influencer over this time of peace and beach relaxation, they can have a big competitive advantage. What opportunities does summer bring in the field of influencer marketing? There are more than meets the eye when working with an influencer, and we take a look at them in today’s article.
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- Why try over the summer?
- Summer of ideas.
- Creative campaigns and reaching new audiences
- Experiment with new formats!
- Summer points of your profile.
- Trends drive summer, and the internet world too
- 6 more reasons why it pays to create in summer
Why bother with marketing over the summer? You have a great opportunity to reach new customers by working with influencers
Like you, customers relax over the summer. But some of them start to become more active on social media. This is a great opportunity to reach new customers. A well-set up collaboration with influencers will help you reach new followers quickly. In addition, if they create content focused on travel, for example, or otherwise related to your business, you will have a great competitive advantage over companies that neglect their marketing over the summer months.
Summer of ideas. What can you create for content?
Over the summer, you’ll definitely have more time to plan your next social content. For example, you can use your existing influencer collaborations to offer seasonal products and services, set up contests and giveaways, or share news and trends in your industry. You can also highlight events you’re attending in the second half of the year, or you can try user-generated content, which is based on content creation by your customers. This strategy can be very well combined with summer competitions, which the Instagram account of Knihy Dobrovský is famous for. People are much more willing to participate in various contests over the summer, so take advantage of it!
Source: envato.elements
Creative campaigns and reaching new audiences
As we said in our article How to choose the right influencer, influencers are very creative people. You can use this to your advantage and plan a summer campaign with them. In fact, often times they will bring an idea to your marketing communications that you would never have thought of. Look at Kofola, for example, or Coca-Cola. Every summer a different campaign and it works great for them. Plus, with these summer campaigns, you can easily reach new audiences and attract more customers to your profile. At CreatiCom, we love to recommend interesting and relevant influencers from our influencer database to our clients.
Source: elements.envato.
Experiment with new formats!
Summer is full of heat and experimentation, and not just when mixing cocktails. Try something new on social media too. Have you and your influencer only created Instagram posts so far? Jump into stories or reels! Have you done that too? How about trying live streaming and pairing it with an event you’re sponsoring? Your followers will definitely be surprised by the new formats and you’ll surely attract more followers. You can also try working with micro-influencers who have fewer followers but a higher engagement rate.
Summer points of your profile. Tune into summer colours
Use the summer time to update your own profile. Tune your posts to summer colours, update your bio and update your profile photo. Because it too can shine with summer colours. Don’t forget to also sort through your profile highlights and share any posts in which collaborating influencers tag you. You can also contact us and we’ll be happy to set up a full campaign for you.
Trends drive summer and the internet world
One of the other benefits of influencer marketing is that influencers are the ones who react fastest to different trends. Moreover, they are much more visible in the summer. So over the summer you’ll be up-to-date, relevant and can reach more new customers thanks to your awareness of what’s driving social media.
6 more reasons why it pays to create content in the summer. Collaborating with influencers will make promotion easier
Already believe that content creation over the summer a great marketing opportunity? We’ve compiled an even shorter list of benefits for you from collaborating over the summer.
- Easier to build trust: summer is a great time to build and maintain customer relationships through interactive posts and contests.
- Significantly higher Engagement rate for posts: users are more likely to engage, comment and like your summer photos and videos, increasing your social reach.
- The activity will benefit SEO and website traffic: Social media activity increases website traffic, which positively impacts SEO and overall online performance.
- Attractive visuals attract users: summer visuals are simply attractive and attract the attention of new and existing viewers.
- Incorporate emotion into your communication: summer is a time of joy and relaxation, allowing you to lighten up your communication with followers through positive and fun posts.
- Building brand awareness: regular activity on social media helps keep your brand top of mind even during periods when customers may be less attentive to traditional advertising.
We hope this article has introduced you to some of the benefits of working with influencers over the summer period. If you’re interested in influencer marketing, check out our case studies and information for businesses, or get in touch with us directly. We look forward to working with you!
