Influencer marketing is mainly based on communication with influencers. If you are interested in this new type of marketing, you need to know how to find influencers and how to verify their credibility. How to do it? In this article, we’ll look at the criteria of a good influencer and the tools to find them.
Article content
- Where to look for influencers?
- How to verify influencers?
- What does a good influencer look like?
- Examples from practice: 3 Great collaborations with influencers
Where to look for influencers?
Of course, you can find influencers in the places where they operate – on social media. Here, search using the keywords your business is targeting. A keyword list developed by SEO specialists may come in handy. Also, search using hashtags that are relevant to your line of business. You can also search using specialized software that will filter influencers by number of followers, engagement rate or other optional parameters.
Be interested also in the goals already achieved and successful collaborations with other brands. Some influencers also appear on TV screens, so make sure you also focus on TV shows and reality shows.
How to verify influencers?
There are many fake accounts on social media. According to Buffer.com, there were 95 million fake accounts on Instagram in 2019, which is approximately 9.5% of the social network’s total number of users. It is therefore very important to be careful about your choice of influencers. How do you spot a fake account? We’ve compiled a list of untrustworthy influencers for you:
- The vast majority of followers are from other countries
- Follower interests do not match the content of influencer posts
- The base of followers consists of dubious inauthentic profiles
- He often has emoji-only comments under his posts
- Influencer has a strange bio that says nothing about his interests
- The influencer himself comments on the posts in a special way
- Influencers often offer money, discount codes or contests in their posts
- The influencer himself follows a large number of accounts
You can use software like Hypeauditor or SocialBlade, which we wrote about in this article, to check some of the factors.
Source: SocialBlade
What does a good influencer look like?
We’ve already covered what an untrustworthy influencer looks like. But what does a good one look like? Here are a few points to choose the right influencer for you so you don’t damage your influencer marketing strategy.
1.Influencer has the required metrics
Influencer meets your expectations in terms of metrics. Use SocialBlade to see how many followers he has and how his account has evolved over time. You can also navigate by engagement rate, average number of likes and comments.
2.He is an expert in creating regular content
If you want your collaboration to be successful and mutually beneficial, the influencer must create regular content. This increases the engagement rate of followers and gives you a better chance of reaching more customers.
3. He is passionate about the topic
This factor is related to trustworthiness, which we discuss below. If the influencer is passionate about the topic, your collaboration will be authentic and you can tell from the posts themselves. Make sure the influencer knows at least basic information about your products or services and the topics associated with them.
Source: envato.elements
4. His followers trust him
Credibility is a very important characteristic of any person who speaks in public. You can often tell if you’ve chosen an influencer that people trust by the comments they post.
5. His imagination knows no bounds
This factor has to do with how much control you want to have over your posts. However, you should definitely give the influencer a free hand in certain respects. If he has gained a few hundred or thousand followers, he knows how to engage and interact with his audience. We therefore recommend setting general parameters for collaboration and leaving it up to the influencer what type of treatment they choose.
6. Related to your line of business
It sounds logical, yet companies choose influencers who are not related to their business. The only thing they look at is the number of followers. We already wrote about the fact that an influencer is not a billboard in this article. So choose influencers who are truly related to your business. Your collaboration will be more authentic and people will give more weight to what your posts have to say.
Examples from practice: 3 Great collaborations with influencers
We have been working with influencers on a daily basis for several years. We have selected three examples of influencers who meet the criteria of a good influencer from our extensive database of influencers. We have set up complete campaigns for our clients and arranged these great collaborations:
As the first successful collaboration we mention Lili Buiová, who made an interesting reel for one of our clients. In it she shows some delicacies of Vietnamese cuisine. The post has attracted so many followers that it has over 2,300 hearts.
Influencer Martina Třešňáková tried the flavours of Indian and Czech cuisine. She tries out delicious tasting brunches in her reel. The post received over 4 000 hearts and many enthusiastic comments.
Influencer Lucie Šumová also shared her great experience with her followers and tried out the belly. Her reel has nicely done transitions and is very well done. It is no wonder that it attracted over a thousand users.
We hope this article has made it clear how you can check the credibility of influencers. If you’re interested in influencer marketing, check out our case studies and information for businesses, or contact us directly here. We look forward to working with you!
Author.
Sources used: https://business.localfluence.com/7-qualities-of-a-good-influencer/
