How to set up a business account on Instagram: Detailed instructions even for beginners
How to create a business account on Instagram? Instagram is one of the most important social networks that people use both for entertainment and to inspire and connect with friends. While scrolling through Instagram, they often come across new brands, restaurants or tips for trips. For companies, it has become an essential platform on which to […]
Harness the potential of influencers in Christmas campaigns
Christmas is about peace, quiet and family, of course, but it is also about emotions and shopping. People are looking for inspiration for recipes or creating decorations, tips for gifts and ways to make the most of the holidays. And influencer marketing can be a good bridge between your brand and your customers. How to do […]
RRTV registration of influencers and youtubers: announced amendment brings controversy and questions
In recent days, the topic of registering influencers and youtubers has been resonating through the Czech media scene and social networks , as discussed in the RRTV press release. The announcement by the Radio and Television Broadcasting Council (RRTV) on the mandatory registration of internet creators has caused panic among influencers and many questions about […]
Influencer marketing for entrepreneurs: reach new customers
Influencer marketing is already one of the most effective methods to get your brand in front of new customers. Influencer can increase brand awareness and also bring customers to your website and increase profits. But how to use this strategy in business to really make it work? Let’s take a look at the specific steps, our tips […]
Influencer marketing: increase profitability and boost sales
Influencer marketing is an important tool for companies and e-shops that want to increase their sales. Compared to traditional forms of digital advertising, it can bring up to 11 times higher return on investment (ROI). In this article, we’ll give you an overview of how influencer marketing works, how it can help your business and […]
How to choose an influencer for your business?
How to choose an influencer correctly is an important part of influencer marketing success. Influencer marketing is an important part of companies’ marketing strategies nowadays. Choosing the influencer itself is quite a complex process, which is why some marketing agencies have been focusing on it lately. In today’s article, we’ll look at how to choose the right […]
Who are the most famous Czech influencers in 2024? How they gained their popularity and how you can use it in your marketing strategy
Who are the most unknown Czech influencers? This question is regularly asked by experts from the Centre for Marketing Research and Market Analyses of the Faculty of Economics and Business Administration of the University of Economics, which conducts a semi-annual survey of the popularity of influencers called the Influencer Monitor. In June, the centre published another […]
Who are the highest paid YouTubers in the Czech Republic in 2024. What can working with influencers bring you?
There are over 8 million (1) active YouTube accounts in the Czech Republic and it is a very good advertising platform for your products. Collaborating with influencers is key on this social network and some of them are making millions of dollars a year. Forbes has published a ranking of the highest paid YouTubers in the Czech Republic […]
Long-term cooperation with influencers. How will an ambassador help your marketing?
Long-term collaboration with influencers is a very interesting way to refresh your marketing communication. In addition, you can turn individual collaborations into ambassador programs in the long term and get very effective authentic advertising. What is the difference between a classic influencer and an ambassador? And what benefits can you get from ambassador programs? That’s what we’ll look […]
Collaborating with influencers over the summer? A unique opportunity to get ahead of the competition
Collaboration with influencers is the subject of today’s article. Summer is a time for relaxation, vacations and quiet beach lounging. Many companies start to neglect their marketing during this time. However, for companies that decide to start working with an influencer over this time of peace and beach relaxation, they can have a big competitive advantage. What opportunities […]
